NOISE 2020

As a girl growing up in the alt-rock scene, from a young age I noticed something: there’s a lack of women on stage! From that desire to see more people like me in the music industry, I came up with NOISE. The only music convention for women, by women. “You talk too much.” “Nice pink guitar.” “Are you here to see your boyfriend play?” Going off these gender stereotypes I experienced first hand, I flipped them on their head to use as a base for the brand. Whether it be using traditionally female colors like pink, but making them pack a punch to emboldened language, I created a brand that expressed the badass nature that is being a woman.